My Portfolio

Hey, I'm Hanad✌️

ABOUT ME

I’m a Canadian - Somali Marketing Savant who loves everything that has to do with digital marketing, design and branding. Currently in Calgary and open to working globally.

Senior Digital Marketing Specialist & Advisor

Calgary, AB

6+ years of Digital Marketing experience in 20+ industries including AI/Tech, beauty, consumer electronics, higher education, home services and more. Continuously delivered measurable results through digital marketing strategies.

Highly skilled at operating the marketing technology stack, as well as data analysis, marketing automation, social media, and email campaign management.

MY EXPERIENCE

Senior eCommerce Advisor

Oct 2023 - Present

Senior Media Buyer at Blue Ocean Digital

Nov 2022 - Oct 2023

Marketing Coordinator at Mosaic North America

Jan 2022- Sep 2022

Google Ads Specialist at Zayul Beauty

Mar 2021 - Dec 2021

Founder of Battery Capsule

Sep 2017 - Jan 2021

What I do

( and do well!)

Data Analysis & Reporting

Platform Expertise:

Google Analytics 4, Microsoft Dynamics 365

Data Visualization:

Quarterly Reporting Decks, Visual Insights Representation

Metrics & Optimization:

Social Media, Email, and Website Traffic KPI Tracking, Conversion Analysis, Leads Generated, Actionable Recommendations

Email Marketing

Email Marketing Strategy:

Email Template Building, Automation Workflow Design, Customer Journey Mapping, Personalization Tactics, List Segmentation, Unsubscribe Management

Automation & Workflow:

Autoresponder Setup, Drip Campaign Creation, Behavior-triggered Emails, Nurture Sequence Design

Marketing Automation

Platform Proficiency:

HubSpot, Salesforce, Microsoft Dynamics 365

Drip Campaigns:

Automated Drip Sequences, Lead Nurturing Email Workflows

Social Media Marketing

Paid & Organic Campaign Management:

Content Strategy, Content Creation, Community Engagement, Hashtag Utilization, Platform-Specific Optimization

Platform Proficiency:

TikTok, Twitter (X), Facebook, Instagram, Pinterest

Campaign Analysis & Reporting:

KPI Tracking, Quarterly Performance Reporting, Data Optimization

Software Tools

Google Ads, Google Analytics 4, Instagram Content Editor (Reels), Microsoft Dynamics 365, Microsoft Teams, Salesforce, Slack, SquareSpace, Shopify, Vimeo, WordPress, Zoom, GemPages, PageFly, Canva, HootSuite, Animoto, SpyFu, Simprosys